Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "My, Huynh Thi Kieu"

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    • The effects of social media marketing on customer's trust 

      My, Huynh Thi Kieu (HCMC - International University, 2015)
      This research aims to analyzing the factors influencing customer‟s trust by social media marketing. Quantitative method was used with statistical techniques applied including factor and multiple regression analysis. 228 ...