Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Phuong, Nguyen Van"
Now showing items 1-20 of 22
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Buyer supplier relationship : The impacts of sustainable supplier management, green design, and firm performance - An empirical study in Vietnam from the buying firm's perspective
Tho, Lam Hoang Thy (International University - HCMC, 2019)This paper aims to explore the causal relationships between four dimensions of sustainable supplier management (sustainable supplier selection, sustainable supplier collaboration, sustainable supplier development, sustainable ... -
Consumer trust in e-commerce - The role of electronic word-of-mouth
Thien, Ngo Dang Hoan (International University - HCMC, 2018)Most recent studies on consumer behavior in e-commerce have investigated the relationship between electronic word-of-mouth (eWOM) and online consumer trust, but little studies considered the impact of eWOM on trust ... -
A discovery perspective about brand loyalty in motorbike industry
Ngan, Vu Tuyet (International University - HCMC, 2017)The purpose of this study is to identify factors that can result in brand loyalty. Where there is a intense competition, products look the same, brand loyalty emerges as one of the top objectives. Building up strong loyalty ... -
The effect of celebrity endorsement on customers' attitudes, emotional, value and purchase intention toward a footwear brand
Truc, Nguyen Thi Thanh (International University - HCMC, 2018)As one of smaller players in leather footwear industry, Biti’s, a local manufacturer in Vietnam, faces fierce competition from many giants with global brand names such as Nike, Adidas, Puma and so forth. Biti’s has implemented ... -
Factors affect job engagement of employees in the public sector
Thang, Nguyen Quoc (International University - HCMC, 2019)In recent years,the lack of employees, especially high skill employees is becoming an important issue. This topic is discussed in both workplace and society. In this article, employee refers to the staff who work in the ... -
Factors influence on customers repurchase intention in customer to customer e-marketplace - The case of Shopee Vietnam
Na, Huynh Thi Vi (International University - HCMC, 2018)Shopee is the leading e-commerce platform in Southeast Asia and Taiwan that provides online shopping service based on customer-to-customer (C2C) model. There are hundreds of new shops opened in Shopee every day due to low ... -
Factors influencing luxury fair trade purchase intention - Context in Ho Chi Minh city
Phat, Chiem Hoang Hung (International University - HCMC, 2017)Purpose: This study investigates, compares the factors including learning history and purchase setting influence Fair trade purchase intention. The Behavior Perspective Model was adapted, and compare four scenarios represent ... -
Identity representation in customization : A case of Nike shoes
Kiet, Nguyen Tuan (International University - HCMC, 2017)Customization has been well-studied in perspective of manufacturers in the context of developed countries, however, are not well-explored in developing countries like Vietnam. The present research was conducted to address ... -
The impact of social media marketing on brand equity and purchase intention in the case of Samsung smartphone brand Vietnam
Linh, Tran Hoang My (International University - HCMC, 2018)Social media marketing practices in recently years performed as crucial component in marketing field. That kind of marketing has been using intensively by smartphone brands in Vietnam, especially Samsung brand. It needs a ... -
Knowledge spillovers through inward FDI in Vietnam - An empirical examination in the retail industry
Uyen, Pham Bich (International University - HCMC, 2018)This study focuses on examining the key conduits promoting knowledge spillovers from inward foreign direct investment in the retail industry in Vietnam. Basing on the data collected from local retailers in Vietnam, the ... -
The Korean wave and cultural influence on cosmetic market in Vietnam
Donggeon, Hong (International University - HCMC, 2020)This study is designed to understand how hallyu, which is spreading around K-pop, Korean dramas and hallyu stars, affects national image and cosmetics quality, and how these factors affect the desire to purchase Korean ... -
Marketing research on viral phenomenon of videos on Youtube network
Phuong, Tran Doan (International University - HCMC, 2017)The increasing in Internet user as well as the YouTube’s popularity in Vietnam has made viral video a new tool for brands to reach their customers. This paper will identify factors that can affect the viral phenomenon of ... -
Moderating effects of situational characteristics on clothing impulse buying - A study among Vietnamese consumers
Thao, Do Nhu (International University - HCMC, 2017) -
Network ties and foreign firm's performance in emerging market - A case study of Vietnam
Minh, Ly Ngoc Tuong (International University - HCMC, 2019)This study aims to examine the important role of network ties on foreign firm’s performance in transitional economy with a focus on such an emerging market as Vietnam, where foreign investment is inevitable and of paramount ... -
Revolutionizing business models : Launching new service firm without carrying the cost of providing the service through internet-mediated sharing - The case of Uber in Vietnam
Hoa, Tran Thi Khanh (International University - HCMC, 2017)Through a few decades ago, business sectors provided manner to change modes of utilization that progressively test sole ownership as the main method for getting product benefits. These alleged sharing economy phenomena are ... -
The role of financial slack, employee creative self-efficacy innovation and organizational performance
Linh, Nguyen My (International University - HCMC, 2018)Organizational performance development and financial slack have drawn extensive attention in management research. Recent studies have indicated that financial slack has a positive effect on innovation outcomes and ... -
The role of light and store layout in attracting young customers - Case study of The coffee house
Long, Truong Thi Hoang (International University - HCMC, 2017)In retail environment, lighting and store layout are important components as they elicit atmosphere and affect shopping behaviors. Cognizant of the benefits and significances of layout and lighting design in retail stores, ... -
The role of social media marketing activities on building brand co-creation in Vietnam's airline industry
Minh, Huynh Thien (International University - HCMC, 2018)This research investigates social media marketing activities (SMMAs)’s role on building branding co-creation in Vietnam’s airline industry. There are total 358 valid surveys was collected in this study from users who have ... -
A study on migration in television broadcasting service switching intention to cable television - A case of Ho Chi Minh city
Quynh, Nguyen Nhu (International University - HCMC, 2018)Purposes – Through literature review exploring characteristics and switching behavior in service providers, especially in broadcasting and telecommunication industry, this paper finds the direct and indirect effect of push, ... -
Technology spillovers in electronic and mechanic industries : The role of ownership structure and wage & training expenses in Vietnam
Hanh, Le Canh Phuong (International University - HCMC, 2018)Many prior studies have explored most impacts of foreign direct investment (FDI) on host country businesses regarding to technology spillovers, international trade, and economic growth. However, a little studies have ...