Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Advertising in digital media"
Now showing items 1-1 of 1
-
Students' attitude toward SMS advertising
(International University HCMC, Vietnam, 2009)This study investigates students‟ attitude toward SMS advertising, how they think and feel about advertising via SMS. Additionally, it explains how message content (including informativeness, entertainment, irritation, ...