Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer service"
Now showing items 1-2 of 2
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The application of bluprint and means-end theory in designing the self-baking service of Yum! Shop
(International University HCMC, Vietnam, 2011)This study aims to create a business plan for Yum! Shop which provides a service of self- baking in HCMC. By combining means-end theory, laddering technique and blueprint, the author is able to make the operation ... -
A study on customer adoption intention of family doctor service in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)The Ministry of Health planned to have family medicine departments in all medical schools by 2010 which will increase family medicine residency spots by 2010 (Ha Noi Medical University, Medical Curriculum 2007). ...