Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer services"
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Analyzing the customer service activities in Hung Vuong plaza
(International University HCMC, Vietnam, 2012)Following the fast growth of Vietnam economy, infrastructure has been developed incredibly. The real estate market in general and retail real estate in specific nowadays have become important part in ... -
Customer satisfaction of KFC in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to have a good level of understanding of their customer’s needs ... -
Determinants of student's purchase intention towards smartphone in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The smartphone market is very dynamic in Vietnam in general and Ho Chi Minh City in particular with various manufacturers, function and designs in the recent years. This type of product is ... -
Determinants on deposit decision of individual customers : a case study of Eximbank - Buon Ma Thuot branch
(International University HCMC, Vietnam, 2012)The present empirical study focuses on identifying key factors that have influences deposit decision of individual customer at Eximbank in Buon Ma Thuot City. Identifying the factors that affect customers’ decision ... -
The Impact Of Coffee Shop's Servicescape On Customer Loyalty After Covid Pandemic: The Case In Ho Chi Minh City
(2022)Although the worldwide economic crisis due to Covid pandemic, the amount of coffee shops used for social and cultural exchanges is increasing, and they have become an essential part of people's daily lives in latest days. ...