Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer services -- Management -- Research; Consumer satisfaction -- Research"
Now showing items 1-2 of 2
-
Critical factors influencing guest loyalty toward hotels in Ho Chi Minh city - A mediation analysis of satisfaction
(International University - HCMC, 2018)The purposes of this study were to investigate possible factors influencing guest loyalty towards hotels and to examine how these factors influence the guest loyalty through the mediation of guest satisfaction. Based on a ... -
The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam
(International University - HCMC, 2018)The past recent years have witnessed the growth of technology application to travel industry. Specifically, OTA is considered as a booking channel predicted to be growing more than 3 times in the next ten years in terms ...