Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer services -- Management -- Research; Customer -- Relationship"
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The impact of status orientation on Vietnamese consumers' green product purchase intention
(International University - HCMC, 2020)This paper learns about the relationship between ones’ ideas of how ones can express their status and ones’ intention in purchasing a green product. Based on the Theory of Reasoned Act (TRA), this paper has applied ...