Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Customer services--Management; Management -- Marketing"
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Analysis of young customer's perceived value toward convenience store - A case in Ho Chi Minh city
(International University - HCMC, 2018)Purpose – This study aims to discover why young customers choose Convenience Stores as their main shopping channel Design/methodology/approach – Ethnography, data was collected through semi-structured interview. The sample ...