Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Electronic games industry"
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The impact of social factors on gamers' continuance intention - The case of multiplayer online battle arena in Vietnam
(International University - HCMC, 2019)The gaming industry is growing and attracting a large number of gamers to participate in online games every day. Along with attracting gamers to play, retaining players is also very important for the publisher. Managers ...