Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Electronic word of mouth"
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EWOM's Influence On The Purchase Intention Of Local Skincare Products Via Tiktok
(2023)The global data demonstrates a significant rise in online consumer purchases, with peer reviews by web users playing a crucial role in influencing multiple purchase decisions. This influence is particularly prominent ... -
Exploring The Machanism Of EWOM Adoption From Social Media And E-Commerce Sites: The Role Of Social Construct And Product Related Risks
(2023)Despite the increasing popularity of eWOM, limited research exists on the interplay between the adoption of SM-eWOM and EC-eWOM. To fill this gap, this paper proposes a conceptual model grounded on the Stimulus-Organism-Response ...