Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Marketing research"

Now showing items 1-3 of 3

    • Customer Coping Strategies in Service Failure 

      Nghi, Le Thuc (International University - HCMC, 2015)
      In today’s business, to successfully attract new customers and compete with well-established enterprises, it is vital to understand customer’s wants and needs and satisfy them with products or services provided. Therefore, ...

    • Market research on consumer behavior of nylon flower products in Ho Chi Minh city 

      Quyen, Le Do (International University HCMC, Vietnam, 2012)
      The Doi Moi (the Reform) in 1986 and the potential development of handicraft industry in Vietnam in recent years has brought the chances for nylon flower products, which are a handicraft item of imitation flowers, ...

    • Marketing research on viral phenomenon of videos on Youtube network 

      Phuong, Tran Doan (International University - HCMC, 2017)
      The increasing in Internet user as well as the YouTube’s popularity in Vietnam has made viral video a new tool for brands to reach their customers. This paper will identify factors that can affect the viral phenomenon of ...