Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Motivation research"
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The Impact Of Live Live Streamers' Characteristics On Impulse Buying Intentions On The Stimulus-Organism-Response Framework -- The Case Of Students In Vietnam
(2023)Live streaming business, which emerged from social commerce, has grown quickly in Vietnam during Covid pandemic. It is a new business paradigm that allows merchants to communicate with customers directly. This study ...