Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Online marketing"
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Determinants of Vietnamese consumers' purchasing intention towards online hotel reservations via top 10 hotel booking services
(International University - HCMC, 2016)Recently, online hotel room reservation service which is one kind of E-commerce has become more popular in Vietnam. As we can that this business has been developing significantly with a host of online consumer for many ... -
Factors that deciding the success of viral marketing on Youtube
(International University HCMC, Vietnam, 2013)The rapid development of social network has the direct affect to normal life. Companies now have more chance to meet the customers in social network. Fast diffusion, cost less than traditional marketing technique make the ... -
Formulating Internet Marketing strategy for mystery hunting
(International University HCMC, Vietnam, 2012)Formulating Internet Marketing strategy for mystery hunting -
Formulating online marketing plan for Emba-MCI in 2013
(International University HCMC, Vietnam, 2012)This study was conducted by employing various theories, concepts and models to develop an online marketing plan for EMBA-MCI in 2013. The study goes from the concept of online marketing as ...