Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Ph.D Pham Hong Hoa"
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Factors influenceing young consumers' attitide towards mobile advertising in Ho Chi Minh city : A study of mobile advertising via sms
(International University HCMC, Vietnam, 2014)This research is carried out with the aim of identifying factors influencing on young consumers‘ attitude towards mobile advertising in Ho Chi Minh City: a study of mobile advertising via SMS. Besides, it also has two other ...