Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Product management"
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Impact of product involvement factors on cell phone users' loyalty in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This study examines the impact of product involvement factors on cell phone users’ brand loyalty in Ho Chi Minh City. First, the research gives an overview of the mobile phone market in the world, as well as in Vietnam; ...