Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Social media"
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The Effect Of Social Media Reviews On Destination Visit Intention Through Customer Experience. A Study Of Destinations In Ninh Binh Province
(2023)Purpose – The purpose of this study is to describe the influence of social media reviews in customers' destination visit intention from the Vietnamese perspective. In doing so, characteristics that predict social media ... -
Exploring The Machanism Of EWOM Adoption From Social Media And E-Commerce Sites: The Role Of Social Construct And Product Related Risks
(2023)Despite the increasing popularity of eWOM, limited research exists on the interplay between the adoption of SM-eWOM and EC-eWOM. To fill this gap, this paper proposes a conceptual model grounded on the Stimulus-Organism-Response ... -
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)Social media innovation has aided the growth of social media influencers in developing economies. The target of this paper is to evaluate how social media influencers may affect consumers' consumers' desire to make a ... -
The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
(2023)Among the many marketing strategies, using celebrity endorsement in advertisements on social media platforms is flourishing considerably in the media era. The object of this research paper is to determine the impact of ... -
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)This study examines the relationship between social media marketing activities and purchase intention, as mediated by trust and brand image, to corroborate the constructs' practical applicability, particularly in a swiftly ...