Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Social responsibility of business; Consumer loyalty"
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Customer-oriented corporate social responsibility : Effect on consumer loyalty through consumer perceived value - The case of Ho Chi Minh city
(International University - HCMC, 2020)This study was conducted for exploration of how ecommerce retail companies carrying out the corporate social responsibility (CSR) policies, as a dimension, can create the competitive advance through the enhancement of ...