Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "purchase intention"
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Factors Influencing Vietnamese Intention To Purchase ST25 Rice
(2022)The study "Factors influencing Vietnamese’s intention to purchase ST25 rice" was carried out to measure the impact of factors on the intention to buy ST25 rice of Vietnamese consumers. The study used quantitative methods ... -
The Impact Of Messages Of Beauty Vloggers On Information Acceptance Of Ewom And Purchase Intention: A Study Of Luxury Beauty Customers In Ho Chi Minh City, Vietnam
(2022)Beauty influencers have remarkably influenced consumer purchasing behavior. Beauty vlogger manifested the new eWOM communication that provides unbiased feedback on cosmetics products. This study’s purpose is to examine the ...