Browsing Bachelor of Business Administration by Title
Now showing items 1-20 of 2036
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The ability of earnings, cash flows and accruals in predicting future cash flows - A study on VietNam lusted from 2011 to 2015
(International University - HCMC, 2017)This thesis aims to investigate the predictive ability of earnings, cash flows together with accruals towards future cash flows in Vietnamese context. Data of this study is collected from financial statements of 298 firms ... -
The ability of getting capital from banks of small and medium enterprises
(International University HCMC, Vietnam, 2009)With qualitative research, especially in - depth interview method, the thesis will discuss and analyze data getting from Banks and SME view to find out the status of the problem and the real reason of it. Two companies and ... -
Accounting information and the cost of capital : A study of listed firms on Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2014)Given the importance of the cost of capital influence on decision making of management, it is believed that there should be an appropriate approach to help companies lower this cost (Easley and O’Hara, 2004). In fact, there ... -
The accruals and cash flows in the prediction of future cash flows : Evidence from listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2016)Cash flows is one of the most important information for investors to evaluate firm‘s performance. Therefore, it is essential to have an accurate view about cash flow predictions. The purpose of study is to clarify predictive ... -
Adoption of information system in Ho Chi Minh City small-and-medium sized enterprises
(International University - HCMC, 2017)Small-and-medium-sized enterprises (SMEs) serve a significant economic function in several countries, particularly Vietnam. Thus, necessity of adopting information and communication technology (ICT), particularly information ... -
Advertising to fellow kids - A study of the Vietnamese millennial consumers' perception and behaviors towards advertisement using internet memes
(International University - HCMC, 2020)The purpose of this study is to gain insights into the Vietnamese millennial’s perception of Internet memes and their attitude towards Internet memes being used as an advertising tool to explore the extent to which it can ... -
The alpha performance and flow of open-ended funds in Vietnam market
(International University - HCMC, 2016)In the 1990s, the mutual fund industry booming all over the world. The emergence of modern products has helped advanced financial markets to mobilize savings and stock in the market active in a more efficient way. Therefore, ... -
Analysing and building: A competitive strategy for the efficiency skills trading institute - breakthrough power
(International University HCMC, Vietnam, 2011)Vietnam joined in WTO brought many opportunities as well as challenges for Vietnamese companies. In other to exist and develop, the companies need to build an appropriate strategy to complete with other companies. Thus, ... -
Analysing factor affecting the profitability - HOSE
(International University - HCMC, 2018)The aim of this study is to examine the impact of the internal factor on the profitability of companies listed in Ho Chi Minh stock exchange. Secondary data are collected on annual reports of 85 companies listed on Ho Chi ... -
Analysis consumer purchase intention toward frozen fruits and vegetables
(International University - HCMC, 2018) -
Analysis factors affecting consumer behavior toward China children toys in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)The development of Vietnam’s economy and the globalization has changed the quality of life people. In this modern age, children are taken care of and invested, especially, by high technology toys. Among children toys that ... -
The analysis of antecedents of customer loyalty of mobifone mobile telecommunication provider
(International University - HCMC, 2015)This research empirically examines the effect of determinants of Customer Loyalty in the mobile telecommunication service industry, the case of MOBIFONE operator. The findings obtained show that Corporate Image has the ... -
An analysis of brand loyalty and satisfaction in banking service : The case of retail banks in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The purpose of this research identifies the influenced determinants to the capital structure of listed food companies on Ho Chi Minh Stock Exchange. Information of 35 listed enterprises over the period of 5 years (from ... -
An analysis of credit control policy and receivable management: Case study of petec trading and investment corporation
(International University HCMC, Vietnam, 2012)The commissioning company of this thesis is Petec Trading and Investment Corporation. Petec is one of the four biggest petrol and fuel importer of Vietnam and has 30 year experiences operating in petroleum market. Recent ... -
Analysis of credit risk management "Case study of Asia commercial bank"
(International University HCMC, Vietnam, 2012)Concerns about distressing credit activities and vulnerable credit risk management system have been increased in current time. Due to United States’ troubled mortgage lending (2008) and European debt crisis (2010). In a ... -
Analysis of customer loyalty toward Trung Nguyen coffee shops at Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This research analysis customer loyalty who are customer of Trung Nguyen coffee in Ho Chi Minh city. Moreover, this research examines the impact of the four independent variables are price , quality service , customer ... -
Analysis of factors affecting consumers adoption on mobile banking services in Ho Chi Minh city
(2014)This research is conducted in order to develop a model measuring consumer adoption on Mobile banking services in Ho Chi Minh City, and some recommendations to expand the market of it. The research was conducted from February ... -
Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they meet them frequently (at each time ... -
Analysis of factors affecting customer's satisfaction on choosing mobile phones at Vien Thong A company
(International University HCMC, Vietnam, 2014)Service quality and customer satisfaction are very important elements that retailers must understand if they want to remain competitive and grow. In competitive environment delivering high quality service is the key for a ... -
Analysis of factors influencing customer intention on purchasing electronic air ticket (E-ticket) in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing electronic air ticket in Ho Chi Minh city. Besides, this study also compares ...