Search
Now showing items 1811-1820 of 1868
Factors affecting purchase intention in Vietnam - A study on virtual goods consumption in online mobile games
(International University - HCMC, 2019)
The evolution of technology has brought along new ways of entertainment for human kind. Nowadays, with just a smart device, people can easily get access to game applications that allow them to have fun and relax anytime, ...
Factors of satisfaction and intention toward using peer-to-peer accommodation - Case of airbnb, inc.
(International University - HCMC, 2019)
For this study, the purpose is to examine factors that affect guest’s satisfaction and their intention toward using peer-to-peer accommodation in Airbnb platform context. Total 203 respondents who once used Airbnb to book ...
Factors impact on banks financial performance - The case of Vietnam
(International University - HCMC, 2019)
This paper aims to determine the components have affection on bank’s financial performance quality through three main aspects: return on average assets (ROAA), return on average equity (ROAE) and net interest margin (NIM). ...
Understanding transformational leadership and innovation performance relationship between absorptive capacity, social networking sites and organizational learning capacity
(International University - HCMC, 2019)
Although the relationship between absorptive capacity, organizational learning capacity, transformational leadership and innovation performance has already been studied by many researchers, there is still a empirical support ...
Factors affecting customer loyalty through satisfaction and trust toward the online food delivery service - The case of delivery Now
(International University - HCMC, 2019)
In the competitive market, the role of customer loyalty in business success cannot be denied. The primary purpose of this thesis is to study the customer loyalty toward the online food delivery service, in case of Delivery ...
The factors that affect the repurchase intention of Vietnamese toward organic cosmetics
(International University - HCMC, 2019)
Nowadays, human tend to enhance beauty outside from organic cosmetic products that widely used around developed countries, but quite strange with Vietnamese customers. Besides that, repurchase intention is a significant ...
Influence of demographic characteristics on real estate agents ethical values - A case in Ho Chi Minh city
(International University - HCMC, 2019)
The fact that there is a shortage of studies on the correlation between ethics and real estate agents along with the accelerated growth of real estate brokerage in Vietnam have acted as incentives for this paper. Analyzing ...
Impact of determinants on the success of crowdfunding campaigns from the Vietnamese case and expanding to a larger case in development countries
(International University - HCMC, 2019)
Determinants of capital structure of Vietnamese listed real estate companies
(International University - HCMC, 2019)
The paper aims to investigate0the0determinants0of0capital0structure on listed
real0estate firms on0HOSE0and HNX from 2010 to 2017. The purpose of this paper is to
find0out0if there is a the significant relationship0between ...
The influence of online behavioral advertising on customers' purchase intention - A study of Vietnamese e-commerce platform in Ho Chi Minh city
(International University - HCMC, 2019)
The role of online behavioral advertising in increasingly becoming more essential for brands and advertisers since the benefits it bring up for them is being more remarkable. However, little is known about the impact of ...