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Now showing items 1831-1840 of 1868
The impact of user-generated evaluation on the purchasing intention of millennials in Vietnam - A case study of Foody
(International University - HCMC, 2019)
With the growth of e-commerce, online consumer evaluation have increasingly
become integral sources of information, especially with business websites that help
consumers in their purchase intention. However, almost the ...
Factors affecting customers behavioral intention toward the coffee shop in Ho Chi Minh city - The case study of The coffee house
(International University - HCMC, 2019)
As the demand for coffee is increasing in Ho Chi Minh City in particular and in Viet Nam generally for different purposes like studying, working, meeting with friends. Many chains of coffee shop launched and develop quickly ...
The relationship between smartphone-related sharing motivation, smartphone usage, and tourist satisfaction towards Ho Chi Minh city destination
(International University - HCMC, 2019)
Tourism has always been a major industry contributing to Vietnam’s economy. The number of tourists visiting Vietnam is increasing over the years. Owning lots of UNESCO-world-recognized heritages like Hoi An Ancient Town, ...
The influence of wellness tourism experience on life satisfaction towards the quality of life in Vietnam
(International University - HCMC, 2019)
People participate in wellness tourism has increased significantly worldwide. Therefore, this paper aimed to understand deeper the relationship between four factors in wellness tourism: education, entertainment, esthetic ...
Motivations of Vietnamese seniors in outbound group package tour
(International University - HCMC, 2019)
An original scientific research on the motivations of senior tourist in Vietnam, which is transiting through an era of rapid economic development as well as high rate of aging. After Vietnam opened its market in 90s, more ...
Determinants affecting housing prices in Ho Chi Minh city
(International University - HCMC, 2019)
Vietnam real estate market has had significant development recently. Commercial real estate products have been changing the picture of Vietnam’s economy. However, there are numerous limitations in the improvement procedure ...
Investigating the factors influencing on customer's buying decision toward convenience store in Ho Chi Minh city
(International University - HCMC, 2019)
Convenience stores are a type of retail business and are a growing shopping trend. This research was conducted to evaluate factors affecting on customer’s buying decision toward convenience store; specifically, analyzing ...
The impact of guerrilla marketing on generation Z'S brand awareness and purchase intention - The case of fintech company in Vietnam, Timo
(International University - HCMC, 2019)
The relationship between managerial ownership and financial leverage of listed firms in Vietnam - Evidence from Ho Chi Minh stock exchange
(International University - HCMC, 2019)
The target of this study is to examine the relationship between managerial ownership and financial leverage in the context of Vietnam listed firms on Ho Chi Minh Stock Exchange over the four year course from 2014 to 2017. ...
Factors affecting college student's intention to use social networking sites for job search - A case study of linkedin in Vietnam
(International University - HCMC, 2019)
This paper investigates the factors influencing the intention of Vietnamese college students to use LinkedIn for job seeking. Guided by the Behavioral Reasoning Theory (BRT) and Theory of Planned Behavior (TPB), a research ...