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Analysing The Effectiveness Of Gamification Elements In Undergraduation Education
(2022)
Purpose: Gamification is the use of game aspects to non-game environments in order
to improve user experience, motivation and engagement. While gamification has been studied
in the commercial and marketing fields, it has ...
Factors Affecting Behavioral Intention To Use Zalopay E-Wallet: Application In Ho Chi Minh City
(2022)
Technology advancement has changed the ways people live and behave in everyday lives.
With the development of smartphone, we can use it as a communication device, to access
to internet, or even make “cashless” payment. ...
How Social Media Influencers Affect Consumers' Purchase Intention On E-Commerce Platform: The Case Of Shopee In Vietnam
(2022)
With the increasing number of smartphone users, many people perceive social
media as a basic need by continuously checking on their phone every day. As a result, the
digital marketers began to consider social media ...
The Effect Of Destination Image On Tourist Satisfaction And Future Intention (A Case Study In Phong Nha - Ke Bang National Park, Quang Binh Provice)
(2022)
This paper was conducted in order to explore factors having effects on visitors'
intention in future in Phong Nha - Ke Bang National Park. Based on the model as well as
the literature review of related papers conducted ...
The Moderating Effect Of Information Exposure On The "Bringing Your Own Bags" Intention Among Vietnamese Young People: An Application Of The Theory Of Planned Behavior
(2022)
Single-use plastic bags are a modern convenience and a tragedy of the
commons. The negative effect of plastic bags has begun to take a toll on the
environment and people's health. Polybag prohibition, on the other hand, ...
The Impact Of Psychological Factors On Stock Choice And Stock Investment Performance Of Undergraduates During Covid-19 Pandemic - A Study In Ho Chi Minh City, Vietnam
(2022)
The purpose of this research is to look at the behavioral aspects that influence individual investors' investing decisions and performance. 421 individual investors in the Ho
Chi Minh City stock market participated in the ...
Effect Of Working Capital Management On Firm Performance - Empirical Evidence From Vietnam
(2022)
This thesis aims to research on the relationship between working capital management and
corporate performance through linear and nonlinear models examined. Empirical results
show that such relationship is negatively ...
Factors Affecting Intention To Use Podcasts Of Young Adults In Vietnam
(2022)
Podcast, an information-based online broadcast available for live listening or downloading,
(Samual-Azran et al., 2019) increasingly become a new, fresh and personalized medium
for users in the last decade. According to ...
A Study On The Influence Of Tiktok User-Generated Content On Gen Z's Purchase Intention: A Case Of Skincare Products
(2022)
In recent years, the rapid expansion of the internet platform has aided in
shifting global purchasing habits. Since the Covid 19 outbreak, the TikTok platform
has been more explosive than ever, with new and original ...
The effect of mergers and acquisitions on the efficiency of Vietnamese banking systems during restructuring period
(International University - HCMC, 2021)
Since 2011, the Vietnamese banking system has performed many M&A deals.
Some small banks which had weak competitiveness and experienced operating activities
risk, were on the verge of bankruptcy, and had been acquired ...