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Now showing items 21-30 of 234
Employer attractiveness, corporate reputation and job pursuit intention - A study of employer branding in VietNam millennial workforce
(International University - HCMC, 2017)
Nowadays, labor market is dominated by Millennials who are young, dynamic and have a different mindset from their parents’ generation. Therefore, it is crucial for employers to have the right employer branding strategies ...
Foreign ownership and firm performance - A study in Ho Chi Minh Stock exchange
(International University - HCMC, 2017)
Study on the relationship between foreign ownership and firm performance which is represented by Tobin Q and ROA with evidence from Ho Chi Minh City Stock Exchange (HOSE) for the period 2011-2015. The author uses quantitative ...
How results of training and development programs influent on employees' satisfaction, performance, and loyalty - An empirical study of luxury hotels and fine-dining restaurant in Ho Chi Minh area
(International University - HCMC, 2017)
In the recent market of hospitality chains, it is a rapid growth focusing on
Food and Beverages (F&B) department to enhance revenue and profits. Regard to the
actual situation, most of the hotels now have large share of ...
Impact of M&A announcement on stock price in VietNam food and beverage manufacturing industry during 2010-2015
(International University - HCMC, 2017)
Mergers & Acquisitions (M&A) activity has been developing strongly in the Vietnamese Food & Beverage manufacturing industry recently. This study aims to investigate the impact of M&A announcements on stock prices; or in ...
Relationship between inflation and stock return - The case of Ho Chi Minh stock exchange
(International University - HCMC, 2017)
Inflation rate is a definitely important factor in the development of every economy, as well as the stock markets. The relationship between inflation and stock return has become the topic for study in many countries around ...
Examining the long-run underperformance of manufacturing firms after listing and its determinants
(International University - HCMC, 2017)
In the rapid changing economic environment nowadays, more and more
companies are required to be equitization by listing in the stock exchange because of
the divestment of Vietnamese government. The situation of post-listing ...
The strength of facebook community and its effect on the brand trust and brand loyalty of university - A study of universities in Ho Chi Minh City
(International University - HCMC, 2017)
Since there has been growth in internationalization of higher education, the competition among the universities become increasingly harsh, many institutions are carrying on the utilization of social media communities to ...
Effects of corporate glass ceiling factors on female employees organizational commitment - An empirical of Ho Chi Minh city
(International University - HCMC, 2017)
“Glass ceiling” is used to describe invisible or artificial barriers that stop women from ascending the corporate ladder to senior positions. As the concept exists in more and more contexts, should the underrepresentation ...
Factors influencing luxury fair trade purchase intention - Context in Ho Chi Minh city
(International University - HCMC, 2017)
Purpose: This study investigates, compares the factors including learning history and purchase setting influence Fair trade purchase intention. The Behavior Perspective Model was adapted, and compare four scenarios represent ...
The factors of using free sample on enhancing brand awareness in beer product in Ho Chi Minh City - The case of beer Trongbow Vietnam
(International University - HCMC, 2017)
In today's modern society, as the economy grows, commodities are becoming more diversified. That is what makes the Vietnamese market increasingly competitive. Companies turn to multitasking to capture the consumer's interest ...