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Now showing items 141-150 of 208
Evaluating the moderator role of trust in purchase intention of foods with traceability in Vietnam - The case of pork in Tra Vinh province
(International University - HCMC, 2019)
The existence and occurrence of contaminated meat shows a downward belief in meat safety and an increasing demand for safe hygienic agricultural products of Vietnamese people. The main purpose of this study is to revolve ...
The impact of athlete celebrity endorsement of customer's attitude towards advertisment and attitude towards brand - Case study of LG oled TV's endorsement of Quang Hai in Ho Chi Minh, Vietnam
(International University - HCMC, 2019)
This study is attempted to identify the major factors of athlete celebrity endorsement that have an impact on customers’ attitude towards the advertisement and attitude towards the brand, in regard to the case of LG OLED ...
Determinant of financial inclusion - The case of Vietnam
(International University - HCMC, 2019)
The paper conducts a study on the factors determine financial inclusion level in Vietnam based on The World Bank’s Global Findex. It states that unlike other Asian developing countries, gender is uncorrelated to the level ...
Determinants of capital structure - A comparison among industrials, consumer discretionary, and materials sectors in HOSE
(International University - HCMC, 2019)
The capital structure is considered as the most significant elements of companies when they want to develop and expand its business. An effective capital structure would help companies to operate its business effectively ...
Service quality in higher education - Applying hedperf scale in Vietnamese universities
(International University - HCMC, 2019)
In recent years, higher education sector has developed more and more
dramatically. Thus, students will have a wide range of choices in pursuing their tertiary
education. To survive in this significantly competitive market, ...
Factors affecting intention to use online food delivery (OFD) apps of the millennials in Ho Chi Minh city - A case of Grabfood
(International University - HCMC, 2019)
Previous studies have investigated customer behaviors on just online services or retailing in common and few researches has been done on consumer attitudes for online food delivery (OFD) services. This paper aims to ...
The effects of service climate's dimension on employee service delivery in hospitality industry - A study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)
Due to the development of hotel industry in Vietnam, how to create superior experience for customer and meet or even exceed their satisfaction has attracted the consideration from hoteliers. One of the most common solutions ...
The effect of mergers and acquisitions on performance - The case of Vietnamese commercial banks
(International University - HCMC, 2019)
This paper explores the effect of M&As on performance of Vietnamese commercial banks during 2009-2018 based on accounting based performance: ROA and operational efficiency. Results show that M&As have a significant impact ...
Identifying factors affecting brand loyalty towards cosmetics products - A case study of Vietnamese consumers in Ho Chi Minh city
(International University - HCMC, 2019)
This paper is intended to define factors influencing Vietnamese consumers ' brand allegiance to cosmetics products in the Ho Chi Minh City region. Four independent variables were chosen in this research based on prior ...
Building customer equity through trust in social networking sites in Vietnam's apparel industry
(International University - HCMC, 2019)
This study intends to experimentally test the model that represents the relationships among the three kinds of customers’ perceived benefits from social networking sites (SNSs) which are practical, entertainment, and social ...