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Now showing items 131-140 of 191
Effect of after sale services on customer satisfaction and loyalty in automotive : The case of Haxaco in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
To be successful, organization must look into the needs and wants of their
customer. Customer satisfaction is important because many researches have shown that
customer satisfaction has a positive effect on organization‟s ...
Customer behaviors in diabetes milk market - Implication for "N" Company
(International University HCMC, Vietnam, 2013)
Currently, the number of diabetic patients increases very fast, especially in recent years. According to the medical statistics from medinet.com, 190 million people
are facing with diabetes’ threat every year; ...
Determinants customer satisfaction of retail pharmacies in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The study, taking Pharmacy retail companies as a case, survey consumer‟s basic of attributions and their analyses toward these companies in Ho Chi Minh City. The main purposes for this study are three parts
- To ...
Determinants of customer's purchase intention to products with Matcha in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
Nowadays, the demand of products with Matcha in Ho Chi Minh city, Viet Nam increase significantly. Matcha products have been introduced by nutrition, flavor, and unique. More and more Matcha product store opened as well ...
Factors affecting consumers' purchase intentions for VietGap - Certified vegetables evidence from Ninh Kieu district, Can Tho city
(International University - HCMC, 2016)
During recent years, “dirty vegetables” that contain many chemicals, pesticide, and helminth infections caused by environmental pollution have become a chronic concern of many housewives. In addition, consecutive information ...
Factors affecting customer's purchase intention towards eco-tourism : The case study of Tra Su forest
(International University HCMC, Vietnam, 2014)
Nowadays, it is undeniable that Environment protection becomes a hot issue in
the process of globalization especially in developing countries like Vietnam. The
development of Eco-service has significant impacts on society ...
Factors affecting online purchase intention of young consumers in Ho Chi Minh
(International University HCMC, Vietnam, 2014)
Internet is becoming increasingly important in our daily life. Along with the
development of Internet technology is the growth of online shopping which has many
advantages over the traditional shopping channels. Accordingly, ...
Exploring the effectiveness of using free sampling on enhancing brand awareness in packed-food products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Vietnam economic has risen in recent years, which leads to a high living condition.
Citizens‟ demand also increased, especially the needs of eating and drinking. With the
dynamic lifestyle, the food should bring some ...
Factors affecting choice of customers for Starbukcs brand name in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
Currently, economic development, people's lives increasingly busy with work and
pressure. With coffee daily habits, consumers have higher expectations of their choice
for the coffee company and brand name. With today's ...
Factors affecting customer's trust in online shopping
(2014)
This study aims to investigate factors affecting customer‟s trust in online
shopping. The emphasis is to test the causal relationship between four independent
variables: reputation, privacy protection, information quality ...