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Now showing items 131-140 of 282
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)
To be able to survive in the highly competitive market, it is significant for any airlines to secure
loyalty of customers towards their brands. To every airline, customers are people who hold the
key to drive that airline ...
Corporate social responsibility : An investigation on managers' perception in less urbanized area - Case study of mecofood corporation in Tan An city, Long An province
(HCMC - International University, 2015)
With the purpose of investigating the managers‟ perception of Corporate
Social Responsibility (CSR) during the process of operating business in a less urbanized
area, this research was placed in the context of the stock ...
Effects of brand relationship quality on word on mouth - A case of motorbike in Ho Chi Minh city
(HCMC - International University, 2015)
Credit risk management tools in Vietnam joint stock commercial banks - The case study of techcombank
(International University - HCMC, 2015)
It can be seen that the Vietnamese economy in the first decade of the 21st century has a significant development in the banking sector. Commercial banks represent a big role in this development. The banks‟ capital rose ...
Corporate governance and the relationship between firm performance and firm value - A case of listed firms in Vietnam
(HCMC - International University, 2015)
This study examines the impact of corporate governance on firm performance
(accounting returns). In addition, the study distinguishes itself from current literature by
exploring the moderating effect of corporate governance ...
Business analysis and valuation: Traphaco joint stock company (TRA-HOSE)
(HCMC - International University, 2015)
The importance of pharmaceutical products in human life is absolutely
undeniable. Thus, pharmaceutical industry seems to growth continuously. One of
successful domestic pharmaceutical companies in Vietnam is Traphaco Joint ...
Business ethics issue : An investigation into the ethics of agents of a multi-level marketing company - A case of Oriflame Ho Chi Minh city
(HCMC - International University, 2015)
Multi-level marketing (MLM) is no longer a strange concept to everyone
nowadays especially in a few decades recently. It creates a totally new method of doing
business compared to traditional ones with the replacement of ...
Business Analysis and Valuation : Case Study of Dien Quang Lamp Jpint Stock company(HOSE: DQC)
(HCMC - International University, 2015)
This thesis conducts an in-depth analysis of the Dien Quang Lamp Joint Stock
Company in order to determine DQC„s intrinsic value (share price), and to conclude
whether it is overvalued or undervalued. DQC is the largest ...
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)
This study tries to explore the relationships among these concepts – brand
experience, brand personality, service personal value and customer loyalty in Vietnam
luxury hotel market. Based on both two qualitative and ...
Factors affecting employee loyalty of teaching assistants at Vietnam USA Society (VUS) English Center in Ho Chi Minh City
(HCMC - International University, 2015)
Most of organizations nowadays are facing with numerous difficulties in
retaining employee loyalty since talent personnel are the key elements to their success.
There are a rising demands to find out the drivers of employee ...