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Now showing items 71-80 of 282
Investigating psychological antecedents of compulsive buying - The case of clothing market in Ho Chi Minh city
(HCMC - International University, 2015)
This study investigates the psychological antecedents of compulsive buying in clothing.
Relying on the theories and previous researches, a model of three factors is proposed with
Compulsive Buying is the dependent variable ...
The relationship between inflation and exchange rate: The case of Vietnam
(HCMC - International University, 2015)
Inflation and exchange rate seem to be very important factors which have
significant effects on the economy. In this study, I investigate the relationship between
inflation and exchange rate in the case of Vietnam from ...
Measuring the key dimensions of overall of brand equity of baskin robbins in Ho Chi Minh city
(HCMC - International University, 2015)
Vietnam becomes an attractive market for franchise business recently with a
lot of well-known foreign brands, especially US brands. The remarkable industries of
US such as fast food and ice-cream focus on in Vietnamese ...
The January effect on stock return and stock return volatylity : The evidence in Ho Chi Minh Stock Exchange (HOSE)
(HCMC - International University, 2015)
This study aims to investigate the evidence of a January effect existence in stock returns
and volatility in the Ho Chi Minh Stock Exchange (HOSE). After collecting data from
daily price of the VN-Index over the period ...
Key determinants of SMEs' performance in Vietnam - Combining quantitative and qualitative studies
(HCMC - International University, 2015)
This paper aims to identify key determinants impacting on a firm performance
of Small and Medium-sized Enterprises (SMEs) in Viet Nam. SMEs have contributed
significantly to the overall Vietnamese economy. However, in the ...
Measuring the impacts of electronic word-of-mouth on the consumer purchase intention in Ho Chi Minh city - A case study of online reviews and ratings of foody.vn
(HCMC - International University, 2015)
Due to development of Internet around the world, e-commerce transactions are
also developing. There are more and more people buy product and service via Website.
To understand the major determinants of customers’ repurchase ...
Systematic risk and firm specific factors : Evidence from real estate industry in Vietnam
(International University - HCMC, 2015)
This paper focuses on an analysis of the relation between systematic risk and unsystematic risk’s factors especially cash flow volatility. In a world, where information is costly, volatile cash flows create information ...
The role of logo design in creating organization image and organization reputation - Case analysis of school of business international university
(HCMC - International University, 2015)
This dissertation focuses on investigating the significance of four dimension –
name, typeface, shape, and color related to an organization logo and how it
subsequently contributes to the favorability of organization image ...
A study of antecedents and consequence of private label brand equity - A case of Co.opmart in Ho Chi Minh city
(HCMC - International University, 2015)
This thesis studies about the antecedents and consequence of private label brand
equity with a case of Co.opmart in Ho Chi Minh City, Vietnam.
This thesis only uses quantitative case study, and had totally 317 participants
joining ...
The influence of social media marketing on purchase intention of Vietnamese travellers in tourism industry in Ho Chi Minh city
(HCMC - International University, 2015)
The aim of this research is investigate the relationship of online communications through
social media platform including online communities, online advertising, E WOM to
purchase intention in Ho Chi Minh City. The ...