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Now showing items 81-90 of 282
The investigation of influence in using celebrity endorsement in advertisement on the attitude toward product and the purchase intention of customers in Ho Chi Minh market
(HCMC - International University, 2015)
Celebrity endorsement has been considered to become one of the most
favorite methods of advertisement, which companies used to encourage the
interaction with the customers, promote the sales and increase the market share ...
Measuring employee satisfaction: The case of KMS Technology Vietnam
(HCMC - International University, 2015)
The purpose of this study is to research the level of satisfaction among software
engineers – the case of KMS Technology Vietnam and how to apply Minnesota
Satisfaction Questionnaire to measuring software engineers’ ...
The impact of the world oil price on Vietnamese economy - Period : 2009-2014
(HCMC - International University, 2015)
Oil has always been one of the most concerns since it has become the main material in
production and life activity. When there is an oil price fluctuation, no matter up or down,
the every economy is affected both positively ...
Interaction between exchange rates and stock prices: A context of Vietnam
(HCMC - International University, 2015)
This study investigates the influences of exchange rate on stock prices of VN Index and
stock prices of listed banks in HOSE. Johansen cointegration test suggests that there is no
long run relationship between variables. ...
An investigation of socially responsible consumption from customers' perceptions in Ho Chi Minh city
(HCMC - International University, 2015)
With the purpose of studying about customers’ consumption behaviors in
regard of social responsibility in Vietnam, this thesis investigated a sample of
customers in Ho Chi Minh City about their levels of concerns of socially ...
Measurement of competitiveness degree in Vietnamese commercial banks - An application of the panzar and rosse model
(HCMC - International University, 2015)
This paper investigates the behavior of competitiveness of Vietnamese
banking system during the period of 2008-2012. Using the bank-level data for the
Vietnamese banking market, the monopoly power of banks is evaluated by ...
Personality and learning approaches as predictors of academic performance
(HCMC - International University, 2015)
The aim of this research is to examine what are factors that can be predictors
of academic performance in higher education with a specified subject is Math as3
measured by grade point average (GPA). Seven hundred and ninety ...
Predicting consumer purchase intention toward green beauty products in Ho Chi Minh city
(HCMC - International University, 2015)
Eco-friendly beauty product is becoming the hottest trend in the world due to the
increasing of importance of personal care and health benefit. Vietnam is not out of this trend
since number of people interested in natural ...
The relationship between trading volume and stock return on Ho Chi Minh stock exchange (HOSE) and unlisted public company market (UPCOM)
(HCMC - International University, 2015)
This study examines the causal relationship between stock return and trading volume
in Ho Chi Minh Stock Exchange (HOSE) and Unlisted Public Company Market (UPCOM). The
data used in this study is daily trading volume and ...
Investigating the impact of income structure on competitiveness and profitability - Evidence from listed commercial banks in southeast Asia
(HCMC - International University, 2015)
Using data from annual report of listed commercial banks in Southeast Asia
during the period of 2011 and 2014, this study examines the effect of income structure on
profitability and competitiveness. The quantitative method ...