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The effect of relationship marketing on customer loyalty - A case study about Starbucks in Ho Chi Minh city, Vietnam
(International University - HCMC, 2017)
This research is carried out to examine four main factors of relationship
marketing affecting on the customer loyalty in Starbucks, HCMC, Vietnam and
discover the relationship of it towards customer satisfaction. Structured, ...
Marketing mix influencing on young consumer's purchase intention toward handmade cosmetics
(International University - HCMC, 2017)
This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ...
Effect of service quality and product quality on customer loyalty - The case of Dien May Xanh retail in Ho Chi Minh city
(International University - HCMC, 2017)
study aims to identify factors impacting on the two level of customer loyalty (customer loyalty to store and customer loyalty to staff at Dien May Xanh retail Ho Chi Minh City. For this purpose, customer loyalty to staff ...
CSR and customer loyalty: the roles of trust, satisfaction, customer identification with the company and service quality
(International University - HCMC, 2017)
The food safety as well as environmental welfare nowadays concerns customers greatly. Given those issues, this thesis is conducted with the purpose of how CSR influence customer loyalty through mediating factors including ...
Factors influencing luxury fair trade purchase intention - Context in Ho Chi Minh city
(International University - HCMC, 2017)
Purpose: This study investigates, compares the factors including learning history and purchase setting influence Fair trade purchase intention. The Behavior Perspective Model was adapted, and compare four scenarios represent ...
The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
(International University - HCMC, 2017)
Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ...
Moderating effects of situational characteristics on clothing impulse buying - A study among Vietnamese consumers
(International University - HCMC, 2017)
Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)
(International University - HCMC, 2017)
This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ...
A study on customer intention toward new concept of diy furniture in Ho Chi Minh city - The case of IKEA
(International University - HCMC, 2017)
Factors affect customer satisfaction with the mediation of waiting time satisfaction - An empirical study of casual restaurants in Ho Chi Minh city
(International University - HCMC, 2017)
Reducing waiting time unpleasantness has always been a goal that both researcher and manager want to achieve, especially in service section in general and restaurant business in particular. Not out of that goal, this ...