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Factor Affecting Green Purchase Intention Amongst Young Consumers: A Study In Ho Chi Minh City
(2022)
Purpose: This current study was conducted with the aim of investigating a set
of factors exerting an influence on green purchase intention amongst young consumers in
the range of 18 to 25 years old in Ho Chi Minh City, ...
The Moderating Effect Of Information Exposure On The "Bringing Your Own Bags" Intention Among Vietnamese Young People: An Application Of The Theory Of Planned Behavior
(2022)
Single-use plastic bags are a modern convenience and a tragedy of the
commons. The negative effect of plastic bags has begun to take a toll on the
environment and people's health. Polybag prohibition, on the other hand, ...
Factors Affecting Intention To Use Podcasts Of Young Adults In Vietnam
(2022)
Podcast, an information-based online broadcast available for live listening or downloading,
(Samual-Azran et al., 2019) increasingly become a new, fresh and personalized medium
for users in the last decade. According to ...
A Study On The Influence Of Tiktok User-Generated Content On Gen Z's Purchase Intention: A Case Of Skincare Products
(2022)
In recent years, the rapid expansion of the internet platform has aided in
shifting global purchasing habits. Since the Covid 19 outbreak, the TikTok platform
has been more explosive than ever, with new and original ...
The relationship between circular-economy products and consumer purchasing behavior
(International University - HCMC, 2020)
Environmental problems have increasingly become a major concern for economists over the past few decades. Shifts towards the consumption of circular economy products is a desirable alternative to create sustainable development ...
Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
(International University - HCMC, 2020)
Purpose
The raises of e-commerce stores which sell pirated books on big ecommerce sites created the
need for studying behavior pattern of customers toward pirated books with discount prices. This
research aims to test ...
Factors Affecting The Green Purchasing Behavior: The Case Of Young Ho Chi Minh Consumers
(2022)
Modernity is spreading at a rapid pace these days, putting the world's environmental
sustainability on the verge of extinction. Currently, the entire globe is dealing with so many
massive natural catastrophes: forest ...
Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City
(2022)
Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective ...
The Impact Of Live Live Streamers' Characteristics On Impulse Buying Intentions On The Stimulus-Organism-Response Framework -- The Case Of Students In Vietnam
(2023)
Live streaming business, which emerged from social commerce, has grown
quickly in Vietnam during Covid pandemic. It is a new business paradigm that allows
merchants to communicate with customers directly. This study ...
Factors Shaping Attitudes Toward Tiktok Buffet Restaurant Reviews And Their Impact On Visiting Intentions
(2023)
According to a Kepios study conducted in 2022, review videos are one of the categories
of content videos that gain the most views on digital platforms in Vietnam (35.8% of
those polled). Moreover, TikTok has now been ...