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The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
(2022)
Nowadays, brand ambassadors have played an extremely important part in
every marketing strategy to ensure the effectiveness and success of the business
outcomes. Besides, the brand image also gradually become an indispensable ...
The Relationship Between Religiosity To Green Purchase Under The Effect Of Emotional Factor And Greenwashing Factor
(2022)
The research studies about the relationship of religiosity to green purchase. However, the
innovation in this research lies in the discovery of the moderating effect of greenwashing
and gratitude factor to the relationship.
A ...
The Impact Of Perceived Corporate Social Responsibility Practices On Purchasing Intention: The Case Of Food And Beverages Industry Among Ho Chi Minh City University Students
(2022)
While research on corporate social responsibility (CSR) is expanding into new areas,
the degree to which such literature is manifested in developing countries is not yet
completely known. This is regardless of the fact ...
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)
In the era of digital and technology 4.0, social media influencers have played
a significant role in helping a huge number of businesses increase customers'
awareness and brand recognition on the Internet. However, this ...
A Study On The Influence Of Tiktok User-Generated Content On Gen Z's Purchase Intention: A Case Of Skincare Products
(2022)
In recent years, the rapid expansion of the internet platform has aided in
shifting global purchasing habits. Since the Covid 19 outbreak, the TikTok platform
has been more explosive than ever, with new and original ...
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)
The development of social media platforms – especially TikTok has facilitated
the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are
ordinary consumers who post reviews about products after genuinely ...
Factors Affecting Consumer Interest Toward Purchase Intention When Choosing A Coffee Shop Of Millennials In Ho Chi Minh City
(2022)
The purpose of this study explores the factors affecting customers' decision to visit a coffee shop in Ho Chi Minh city. The formal study was carried out using a quantitative method. The data was gathered from 310 valid ...
Factors Influencing Purchase Intentions Of Global Fast Fashion Brands Among Vietnamese University Students
(2022)
The sustainable growth of global fast fashion brands has been threatened by
the increasingly fierce competition against its local counterparts, especially
among university students who are more receptive to new information ...
The Influences Of Interface Quality Of Mobile Shopping Apps On The Purchase Intention Of Customers: A Case Study Of Shopee In Ho Chi Minh City
(2022)
The recent years witnessed a dramatic increase in online purchases using mobile shopping apps. In this study, we aim to investigate the influences of aspects of interface quality of the mobile shopping app Shopee on the ...
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
(2022)
With the fast growth of information and communication technology and
increased Internet penetration, the nature of a consumer's everyday activities has
shifted, and the majority of offline activities have shifted online. ...