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Now showing items 11-14 of 14
Factor affecting tourist destination satisfaction toward HCM city - A mediation of perceived service quality
(International University - HCMC, 2016)
Factors affecting foreign tourist's word-of-mouth about Ho Chi Minh City destination - A Mediation of destination image
(International University - HCMC, 2016)
This paper aimed to identify key factors affecting foreign tourists‘ word-of-Mouth as well as destination image of Ho Chi Minh City destination. Through path analysis, the study determined factors with significant direct ...
Determinants of customer satisfaction towards travel service quality - A study of Huong Giang tourist JSC in Hue city
(International University - HCMC, 2016)
In the recent years, with the globalization and the ease of transport, Vietnamese tourism industry has gained a significant growth. As the Vietnam tourism industry developing, how to manage the travel service quality is a ...
Exploring the impact of traditional and electronic word of mouth on travel intention
(International University - HCMC, 2016)
Word of mouth has been treated as one of the most powerful marketing method which can earns several times greater in terms of efficiency than traditional tools. Tourism sector in which most aspects are considered as ...