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Now showing items 11-20 of 65
An investigation into impact facebook on purchase intention towards fashion items
(International University - HCMC, 2016)
This study is aimed to examine factors affecting customer’s online purchase intention towards fashion items on Facebook. Researcher used The Technology Acceptance Model which suggests two main factors including Perceived ...
Luxury intimate apparel consumption in Ho Chi Minh City : Factors affecting attitude and purchase intention
(Le Tran Thanh, 2015)
Based on a strong retail environment and growing customer awareness to
fashion and trends, Vietnamese apparel market was expected to boom in 2010s.
Besides the positive economic outlook, the young population and ...
An investigation of player's intention to play onlie mobile games in Ho Chi Minh city, Vietnam : An investigation of player's intention to play onlie mobile games in Ho Chi Minh city, Vietnam
(International University - HCMC, 2015)
The mobile game industry in Asia has been rapidly developed and is on its way to become the main sector in the mobile service industry thanks to the significantly fast growth of internet and mobile devices. However, most ...
"Personal factors affecting consumer purchase decision towards men skin care products - A study in HCM city, Viet Nam"
(HCMC - International University, 2015)
This study examines in some depth the influences of skin’s health care, body
attraction, age and aging process, self-image, cognition of using men skin care
products to male customer decision making in purchasing skin care ...
Linking young customer perception to preference of retail stores - An emprical assessment of the multi-attributes of three department store images in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
This study investigates how the multi-attributes of a department store in customer perception affect their preference. It applied the research model framework S-R of Thang &Tan (2003) for Vietnam context which studied the ...
Market research on consumer behaviors toward carbonated beverages purchasing of youth in Ho Chi Minh City
(HCMC - International University, 2015)
The number of diabetes and obesity patients is accelerating, alongside with the increase
of Vietnamese people awareness in health concerns. Furthermore, the market share of
soft drinks is competed fiercely with the explosion ...
A study on the intention to use smartwatches in Ho Chi Minh city
(International University - HCMC, 2016)
Mobile technology clearly plays a crucial role in how people communicates, whether in daily life or a business environment. Smartwatches are forecasted to be the next trend in mobile technology, they will change the ways ...
What underlies where to buy fish
(HCMC - International University, 2015)
The aim of this study is to figure out the factors that affect directly and indirectly to locations
of fish purchase in Ho Chi Minh City. The methods most widely used in this research are
econometric methods and depth ...
Investigating psychological antecedents of compulsive buying - The case of clothing market in Ho Chi Minh city
(HCMC - International University, 2015)
This study investigates the psychological antecedents of compulsive buying in clothing.
Relying on the theories and previous researches, a model of three factors is proposed with
Compulsive Buying is the dependent variable ...
Investigation into consumers' purchase intention of counterfeit sporting goods through the theory of planned behaviors - A study in Ho Chi Minh city
(International University - HCMC, 2016)
This study is conducted to investigate the factors that affect consumers’ purchase
intention toward counterfeit sporting goods with the case in Ho Chi Minh city. Based
on the Theory of Planned Behaviors and two extended ...