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Now showing items 21-30 of 65
Predicting consumer purchase intention toward green beauty products in Ho Chi Minh city
(HCMC - International University, 2015)
Eco-friendly beauty product is becoming the hottest trend in the world due to the
increasing of importance of personal care and health benefit. Vietnam is not out of this trend
since number of people interested in natural ...
The Vietnamese youth response to co-branded products: The role of perceptual fit - Case study of Nokia Monster Purity headphone
(International University - HCMC, 2016)
The purpose of this study is evaluating the Vietnamese youth’s response to co-branded products in the role of perceived fit, particularly in the case of Nokia Monster Purity headphone. The research aims to explore the ...
Investigating the impact of celebrity endorsements on customer using intention towards Zalo application
(HCMC - International University, 2015)
The practice of celebrity endorsements has proliferated over time. Now days it has
become a pervasive element of advertising industry. Celebrity endorsement is a very popular
mean of advertising nowadays in Vietnam. Marketers ...
Using servqual model to access customer satisfaction in Vndirect securities corporation
(International University - HCMC, 2017)
Vietnamese stock market has to face to serious difficulties in the global economic crisis when it does not develop strongly enough. To overcome this period, securities companies in general need to think of a strategic ...
Factors influencing students' word of mouth for their enrolled universities - A study among Vietnamese students
(International University - HCMC, 2016)
Word of mouth, which has strong effects on customer intention has been becoming more powerful forces in the marketplaces. There is a little room to doubt about the essential role of word of mouth in service industries, ...
The impacts of country-of-origin on women's purchase intention towards Korean cosmetics in Ho Chi Minh City
(HCMC - International University, 2015)
Origin of country is one of the key topics in marketing in recent years.
Country of origin is another important variable influencing consumer perceptions of
brands. Information processing theory posits that consumers use ...
Interpersonal effects on fashion-oriented impulse buying: The mediating role of fashion involvement: A study among Vietnamese consumers
(HCMC - International University, 2015)
Purpose
This research is conducted to serve two purposes. The first purpose is to
investigate the direct as well as indirect impacts of Interpersonal effects – in this case,
Susceptibility to interpersonal influence and ...
Factors influencing consumer online purchase intention of books in Viet Nam
(HCMC - International University, 2015)
This research was conducted on purpose of determining factors in
influencing on repurchase intention towards online shopping in case of
online bookstore. This research also aims to measure the level of such
influence and ...
Factors influencing customer satisfaction and revisit intention toward buffet restaurants in Ho Chi Minh City
(International University - HCMC, 2016)
Succeed or failure of service-oriented organizations especially buffet restaurant depends on how the restaurant is able to delivery service and food which meet or even exceed customers’ expectation. This research with ...