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Now showing items 21-30 of 57
Customer attitudes toward Facebook advertising post - The case of Pepsi Vietnam
(International University - HCMC, 2017)
The development of communication and advertising industry has led to the diversion of corporate marketing. Facebook has become a remarkable communication channel that businesses are interested in besides other traditional ...
The impact of key opinion leaders (KOLs) and advertising message involvement on consumer purchase intention : A case of Biti's Hunter
(International University - HCMC, 2017)
This research investigated the important factors affecting the purchase intention of consumers in term of using key opinion leaders to promote Biti’s Hunter sneakers. With this study, the purpose is to measure factors, ...
Celebrity endorsement and advertising effectiveness - The case study of Oppo VietNam
(International University - HCMC, 2017)
Throughout the years, along with the growth of celebrity endorsement in marketing
strategy, various studies have been made in order to find the effect of celebrity
endorsement on advertising effectiveness. However, despite ...
A research about the effects of celebrity endorsement on spectators' favoritism for the advertising - A study of Dong Nhi singer in endorsement for Samsung mobile VietNam
(International University - HCMC, 2017)
Many companies conduct celebrity endorsement in advertising to the target customers to promulgate their products. This is the most popular marketing campaign that can persuade consumers to pay consideration to their product ...
The impact of celebrity endorsement on viewers' preference towards the advertising and purchase intention - The case of Toc Tien endorsing OPPO
(International University - HCMC, 2016)
This research was conducted from March 5th to April 15th, 2016 in Ho Chi Minh
City with 304 qualified respondents through online surveys and handout surveys. The
objectives of this study are to examine the impact of celebrity ...
Factors influencing the recall of outdoor advertising - A study among Vietnamese consumers
(International University - HCMC, 2016)
This study is aimed to identify the main factors influence the recall of outdoor advertising as well as understand their impacts. In Vietnam, It is vague of the perception of Vietnamese consumers to the outdoor advertising ...
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)
Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ...
Improving sales performance through distribution channel and promotion strategy at Nam Hung Long company
(International University Ho Chi Minh City, Vietnam, 2011)
In some recent years, Vietnamese standard of living is improved. Vietnamese
is increasingly accustomed to shopping in supermarket or modern shopping mall. In addition, retail market in Vietnam is becoming ...
The impact of advertising on brand equity : A case of TH true milk
(International University HCMC, Vietnam, 2014)
In this hyper-competitive market, the only way to survive in doing
business is focusing on building a strong brand. It is the bridge filling the gap between
customers and firms that helps to maintain a strong position in ...
Exploring the advertising effectiveness of coca-cola's brand- Building activities "share a coke campaign in Ho Chi Minh city
(International University - HCMC, 2015)