Factors affecting purchase intention for luxury perfume in Ho Chi Minh city
Abstract
During the development of cosmetic industry, perfume is one of key product which accounts for a large of numer of purchasers. The main objective of this study examines that the factors affecting to the luxury perfume purchase intention in Vietnam as well as Ho Chi Minh. This study will conduct a survey to do the analysis with the collected the data to emphasize the market and identify how elements affecting to the buying intention. Understanding the reasons, ultilizing the advantages and improving the disadvantages, this research will assist the marketers gain the win market.
This research divided the age of respondents into three groups: 18-25 years old, 26-35 years old and over 35 years old. The consequence of this study illustrates the reason that consumer consider to make a perfume purchase. Moreover, this study takes a look with the scope and limitation when doing the research.