The influence of wellness tourism experience on life satisfaction towards the quality of life in Vietnam
Abstract
People participate in wellness tourism has increased significantly worldwide. Therefore, this paper aimed to understand deeper the relationship between four factors in wellness tourism: education, entertainment, esthetic and escapist, how these aspects affect on life satisfaction and on tourists‘ quality of life in Vietnam. The results of this research suggested that among four factors in wellness tourism, education, entertainment and esthetic have an effect on life satisfaction. It was also found that life satisfaction then influences quality of life. This paper offers tourism industrial practitioners with useful findings, hence could be implied in promoting visitors‘ quality of life through wellness tourism and better design marketing strategies that helps to draw interests from travelers.
Keywords: temple stay, wellness tourism, quality of life, life satisfaction.