| dc.description.abstract | Tourism has always been a major industry contributing to Vietnam’s economy. The number of tourists visiting Vietnam is increasing over the years. Owning lots of UNESCO-world-recognized heritages like Hoi An Ancient Town, Ha Long Bay, My Son Sanctuary, Vietnam attracts tourists from all over the world. Ho Chi Minh City (HCMC), in South Vietnam, where there are not as many world heritages as the North or Central Vietnam, still attracts lots of tourists. Up to December 2018, Vietnam has welcome 15.6 million international visitors, serving over 80 million domestic tourists (Dân Trí, 2018). In particular, Ho Chi Minh City welcomed up to 36.5 million visitors, 7.5 million of which were international visitors (TTĐTĐBTPHCM, 2018), almost 40% of all visitors to Vietnam.
Tourism, however, strongly depends on Information and Communication Technologies (ITCs). One integral part of traveler’s lives among the ITCs is the smartphone. Understanding visitors well enhances the efficiency of tourist operation, therefore, adds up the profit for the economy. However, there were few researches on tourist’s motivation in using the smartphone for sharing their experience and how it affects to tourist satisfaction towards Ho Chi Minh City.
This research was carried out with a quantitative approach, depending on primary data which is collected through questionnaire. Convenient sampling method was taken and sample size was 312, which was chosen from five venues in the city center.
After test the hypotheses, it was implied from the results that fit with daily routine, sign value, and social presence sharing motivation had directly motivated travelers to use their smartphones to share experiences on-site at the destination. Moreover, only sign value, ego enhancement, and social present related sharing motivation had significant impacts on the tourist satisfaction. | en_US |
