| dc.description.abstract | This research was conducted with the aim of investigating if and how
internal social media influences employee affective commitment, with the target of Gen
Z employees in the context of the remote working environment. Based on a review of
prior studies in this area, the research model was developed and utilized as the
theoretical framework to evaluate the conceptual model that relates employee usage of
internal social media, organizational identification, to employee affective commitment,
with the moderating role of e-leadership. An exploratory factor analysis (EFA), a
correlation analysis, and a regression analysis using SPSS software version 20.0
comprise the mainstay of the quantitative technique used in this research. The
questionnaire was sent to 368 people, with 317 of those replies being considered
legitimate.
Results from the research show that the usage of internal social media by
employees has a positive impact on organizational identification, which in turn, leads
to employee affective commitment. Furthermore, the role of e-leadership is proved to
be a significant moderator to the relationship between "use of internal social media by
employees" and "organizational identification", also employee affective commitment.
Although there were several limits to this research, like with any study, it nonetheless
yielded numerous important ideas for PR practitioners and future research on the linked
topic. | en_US |
