| dc.description.abstract | It is certainly true that the purpose of the study was to indicate how products made in China can possibly affect students’ purchasing decisions. In addition, the research also revealed differences between gender and income with respect to their purchasing decisions.
In addition, the literature review was conducted to detect information and data related to “Made in China”. Furthermore, through the literature review, I tried to figure out some factors that many people frequently mention about Chinese manufactured
products such as price, quality and brands.
After collecting and analyzing 350 valid questionnaires with SPSS 16.0 software, the results have shown that there is a negative impact of perception of Chinese products on students’ purchasing decisions and there is a negative impact of perception of Chinese brands on students’ purchasing decisions. In addition, based on the study, there
is almost no difference in students’ perception based on gender, age and income.
After that, recommendations were suggested for Vietnamese manufacturers to improve their products and then gain market share based on weaknesses of Chinese products.
Following this, according to limitations of the study, I suggested some new
aspects for subsequent researchers who are interested in the “Made in China” topic. | en_US |
