| dc.contributor.author | Hong, Vi Minh | |
| dc.date.accessioned | 2013-09-17T08:03:18Z | |
| dc.date.accessioned | 2018-06-19T08:22:25Z | |
| dc.date.available | 2013-09-17T08:03:18Z | |
| dc.date.available | 2018-06-19T08:22:25Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/465 | |
| dc.description.abstract | The goal of this research is:
- To evaluate the current branding status of Langbiang Flowers
- To develop brand-building strategies, promote effective marketing communication plans for Langbiang Flowers.
- To make recommendations for future development. | en_US |
| dc.description.sponsorship | Ph.D. Ho Thi Bich Van | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000518 | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | Reinforcing brand building the case of Anh Thao flower company Langbiang flowers | en_US |
| dc.type | Thesis | en_US |
