| dc.contributor.author | Manh, Nguyen Tan | |
| dc.date.accessioned | 2013-09-18T06:44:16Z | |
| dc.date.accessioned | 2018-06-19T08:43:00Z | |
| dc.date.available | 2013-09-18T06:44:16Z | |
| dc.date.available | 2018-06-19T08:43:00Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/469 | |
| dc.description.abstract | Firstly, this thesis will analyze the factors affect to the buying decision of the customers and
create the method for to build the suitable coupon that can reach the customers need
Secondly, this study will find the right “groupon” channel for the restaurants to distribute their coupon efficiently
Lastly, this thesis will research about the ways to satisfy customers when they use the restaurant food and drink coupons and build the strategies to bring them back in the next time. | en_US |
| dc.description.sponsorship | Cheah Kuan Yean | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000490 | |
| dc.subject | Executive management | en_US |
| dc.title | Strategies for restaurants in Ho Chi Minh city increase sale volume by group buying business model | en_US |
| dc.type | Thesis | en_US |
