| dc.contributor.author | Hien, Nguyen Thi Ngoc | |
| dc.date.accessioned | 2013-10-09T08:13:27Z | |
| dc.date.accessioned | 2018-06-07T07:46:28Z | |
| dc.date.available | 2013-10-09T08:13:27Z | |
| dc.date.available | 2018-06-07T07:46:28Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/622 | |
| dc.description.abstract | This research is conducted in order to improve Customer Relationship
Management implementation in An Lac Labels Joint Stock Company.
The research has been conducted from March 2012 to May 2012 in Ho Chi Minh city. The reviewing of literature, it first reviews the concept of Customer Relationship Management (CRM), its components and implementation process. Then the
in-depth interview construct with related theories.
The answers from 16 respondents were analyzed to find the correlation between CRM initiatives and the quality of product and service.
Although there are limitations of this study, this study is proposed with some practical implications and recommendations in order to improve CRM implementation in
An Lac Labels Joint Stock Company as well as provide a brief view of CRM in business-
to-business sector. | en_US |
| dc.description.sponsorship | Ph.D. Phan Trieu Anh | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022000765 | |
| dc.subject | Customer relations | en_US |
| dc.title | Customer relationship management of An Lac labels joint stock company with key clients in the international business environment | en_US |
| dc.type | Thesis | en_US |
