dc.description.abstract | The primary mode of transportation in Vietnam is gasoline-powered motorcycles, which is
appropriate for the socioeconomic environment, the available transportation infrastructure,
and consumption habits. This explains why personal gasoline-powered motorbike
ownership has still never stopped rapidly increasing. However, due to the negative effects
of a large number and high density of motorcycles in urban areas, such as traffic
congestion, noise, and air pollution that cause stressful experiences for traffic participants,
the public's perception of the use of private vehicles, particularly motorcycles, has
gradually changed. Electric Two-Wheelers are now an optimal alternative option because
of its stand-out ability to significantly reduce the unfortunate consequences of gasoline
powered motorbikes. This research aims to in-depth examine the Vietnam consumers’
purchase intention and willingness to change to Electric bicycles, scooters, or motorbikes.
In doing so, this study will assist manufacturing firms, and managers in understanding how
to persuade customers to shift toward conventional internal combustion engine
transportation to EVs and there is a foundation to influence the government to support this
emerging industry. To clarify the study's objectives, theoretical models have been used to
develop this thesis model called Stimulus - Organism - Response (SOR). The quantitative
method was applied to develop the questionnaire survey. The population of this study is
the traffic participants 18 years old who live in 3 main areas (urban, sub-urban of 3 big
cities: Ho Chi Minh city, Da Nang city, Ha Noi city from; and neighboring rural areas).
According to 270 respondents, the theoretical model was analyzed by PLS-SEM. The result
showed that the E2Ws driving experience has a positive impact on consumer adoption
through intermediate variables ranging from strong to weak, namely Subjective Norm,
Perceived Ease of Use, Perceived Relative Advantage, and the last one is Perceived Risk.
Finally, recommendations are made to promote the development of electric two-wheel
vehicles from government, enterprise, and consumer perspectives. | en_US |