The Intentions Of Students Toward Sustainable Entrepreneurship In Ho Chi Minh City

Abstract

In the context of the world economy continuing to be unstable, global warming and social inequality are becoming increasingly urgent problems, sustainable entrepreneurs are now in higher demand than ever. Although sustainable entrepreneurship is regarded as an essential strategy for economic growth and development in developing countries, contemporary research studying individuals' intentions to establish sustainable entrepreneurship in these regions remains limited. Thus, the objective of this research is to fill the gap by examining the key factors that affect sustainable entrepreneurship intentions among the students in Ho Chi Minh City, Vietnam to provide a deep insight into the sustainable entrepreneurship concept of business activities. Further, the hypothesis development of the study is constructed underlying determinants of two main theories – The Theory of Planned Behavior (TPB) and The Entrepreneurial Event Theory (SEET). In this article, to measure the level of sustainable entrepreneurship intentions, quantitative research was developed and presented clearly in the methodology chapter. In general, with the participation of 340 respondents, the data was gathered through survey questionnaires. The research findings show that subjective norms, entrepreneurial support, entrepreneurial education, perceived feasibility, and attitude toward sustainable entrepreneurship have a significant direct effect on sustainable entrepreneurship intention. Further, the result also illustrates that the research model is proper to highlight the entrepreneurial attitude could be the potential mediator that indicates the significant indirect effect of entrepreneurial support, subjective norm, and perceived feasibility on students’ intentions toward sustainable entrepreneurship.