The Impact Of Corporate Social Responsibility (CSR) On Employees' Engagement In Hospitality Industry

Abstract

One of the most significant topics that has recently captured the concentration of our whole society in every industry is corporate social responsibility (CSR). The goal of the current study is to analyze the strategies through which corporate social responsibility affects the commitment of workers to their companies. This study further emphasizes the role of work social support and workplace ostracism as mediators between business performance in CSR and employees’ desire to remain engaged. CSR practices of the companies and staff devotion to goals. In order to gather information for this paper, a questionnaire survey was distributed to respondents who have a job in Ho Chi Minh City, especially related to hospitality industry. Following that, 196 valid questionnaires were gathered and used to test the hypothesis using the PLS - SEM technique by SMART PLS 4 tool. The findings demonstrated that employee engagement is both directly and significantly influenced by CSR. The results also proved that the involvement of workers currently working in hotel/restaurant is positively and significantly impacted by the mediating variable - work social support. Meanwhile, CSR has no indirect effect to employee commitment through workplace ostracism. The author wants to contribute in developing and giving some recommendations for the managerial level of the firm, should make every efforts to better understand and promote their employees’ engagement, which will ultimately lead to favorable results for the organization as a whole.