The Impact Of Technological Innovation And Co-Creation On Organizarional Performance In Financial Industry: An Investigation Of The Mediating Role Of Information Technology, Environmental Context, And Organizaional Support

Abstract

This study investigates the effects of technological innovation, environmental context, technological complexity, and co-creation on the firm-level performance of organizations. By analyzing the mediating effects of organizational support, technological complexity, and environmental context, our research aims to provide a comprehensive understanding of performance's implications. The study employs a quantitative approach and a survey-based framework within a Vietnamese context. The present study investigates a diverse sample of 323 participants from multiple industries. The research results underscore the noteworthy impact of technological advancement on the overall efficiency of firms, thereby offering prospects for expansion. The present study highlights the significance of co-creation and technology complexity as key determinants of innovation and performance. This research provides valuable insights for corporate executives, financial planners, and policymakers, offering recommendations for promoting innovation within organizations. Moreover, the present study makes a valuable contribution to the extant literature on the Technology Organization-Environment (TOE) framework by highlighting the significance of conducting further research in varied contexts and industries.