| dc.description.abstract | Shrimp is a key export commodity that plays a vital role in the development of the
economy of Vietnam in general and Bac Lieu province in particular. The foremost
markets for Vietnamese shrimp imports are the United States which also accounts for a
lion's share of shrimp export volume and export turn over in Bac Lieu province.
However, in the latest years, the export volume and the export turnover of Bac Lieu
shrimp to that market have not met the setting goals and their growth rate has also
been trending downward. In response to the disappointing export performance, the
study was proposed to investigate key factors affecting the shrimp export performance
which are Firm’s Characteristics, Management Characteristics, Marketing Strategies,
Foreign Market Characteristics, Bilateral factors. The study uses both qualitative and
quantitative methods to collect and analyze data, respectively. The qualitative research
is carried out through direct interviews with 4 civil servants from the Department of
Industry and Trade and the Statistical Office in Bac Lieu, while the quantitative
research is conducted through sending questionnaires to 300 employees from 30
shrimp exporters in Bac Lieu province. Cronbach's Alpha Reliability, Exploratory
Factor Analysis, Confirm Factor Analysis, Pearson Correlation Analysis and Multiple
Linear Regression were used to analyze collected data and test the research hypothesis,
while Bootstrap and Structural Equation Modeling were applied to validate the
estimated result. All suggested statistical techniques were performed on IBM SPSS
Statistics 27 and except for Structural Equation Modeling and Confirm Factor Analysis
were processed on IBM AMOS 20. The outcome of this research has shown that
Firm’s Characteristics, Management Characteristics and Marketing Strategies have a
positive effect on Export Performance, while Foreign Market Characteristics and
Bilateral factors have a negative effect on Export Performance. The factors of
Management Characteristics, Firm’s Characteristics, Marketing Strategies, Bilateral
factors, Foreign Market Characteristics are arranged in the descending order of the
degree of impact to the Export Performance. | en_US |
