International University Library Repository: Recent submissions
Now showing items 1281-1300 of 5981
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Exploring The Impact Of Factors On The Purchase Intention Of Vietnamese Genz Consumers - A Case Of Short Videos Marketing In Supplement Industry
(2023)The supplement market in Vietnam is experiencing significant and impressive growth, as reported by BritCham Vietnam in 2021. According to BritCham Vietnam, after the COVID-19 pandemic, there has been a noticeable change ... -
Effect Of Viscozyme L Concentration Incubation Duration And Temperature On Mucilage Removal In Yellow Honey Coffe Production
(2020-04)“Honey” coffee is a coffee that has been depulped but left to dry in its mucilage, the sticky fruit coating that lives just underneath the coffee cherry’s skin, or pulp. In Vietnam, the market demand for honey coffee is ... -
Synthesis Of Phthalate And Succinates Salts Of Dipterocarpol Oxime Ester And Their Antimicrobial Activities
(2020-03)Phthalate and succinate salts of Dipterocarpol oxime ester have been synthesized and characterized by some specific techniques. The study focuses on characterizing the acidic ability of carboxylic derivatives acid of ... -
Effects Of Extraction Conditions On The Yield Of Gum From Ocimmum Gratissimum Seed And Determination Of Its Physical And Chemical Properties
(2020-05)Effect of extraction conditions including water to basil seeds ratio (1:20, 1:30, 1:40, 1:50, and 1:60), hydration time (5min, 15min, 25min, 35min, and 45min), and ultrasound (with frequency of 40kHz) on the gum yield ... -
Study The Culture Conditions Of Mycelial Growth Of Domestic Cordyceps Cicadae
(2020-02)Cordyceps cicadae is a medicinal mushroom, which had been widely used by Chinese in traditional treatments including cure for fever, typhus, vision improvement and protection of renal function, etc... Recent studies also ... -
Green Lion Extension (GLES) & Green Category Extension (GCES) On Consumers' Brand Attitude (BA) & Brand Loyalty (BL) Related To Sustainability In Vietnam's Fast Fashion Industry
(2023)Fashion is currently the second most polluting business in the world and one of the major consumer industries. The advent and rapid expansion of the fast fashion business model, which allows consumers to stay current ... -
Effects Of Heating, Microwave And Ultrasound On The Extraction Of Pectin From Dragon Fruit Peels And Its Characteristics
(2020-05-11)Dragon fruit is a popular fruit in the world, especially in tropical area (Vietnam included). Dragon fruit peels seems to be a waste in industry, but the peels contain lot of pectin that could be used in some industries, ... -
Effects Of Spray -Drying Conditions On Physical And Functional Properties Of Instant Purple Sweet Potato (Ipomoea Batatas L.) Powder
(2020-03)Purple sweet potato powder can enhance food products by color, flavor, and nutrients. Microencapsulation is used for protection, stabilization, and the slow release of the core material. This study aimed to investigate ... -
Determinants Affect User Satisfaction And Continuance Usage Of OTT Application: A Case Study Of Zalo
(2023)The Over-the-top (OTT) applications industry has grown at an unprecedented rate, driven by a growing desire for people to remain connected and informed through the Internet and social networking sites. Despite the ... -
The Impact Of Corporate Social Responsibility (CSR) On Employees' Engagement In Hospitality Industry
(2023)One of the most significant topics that has recently captured the concentration of our whole society in every industry is corporate social responsibility (CSR). The goal of the current study is to analyze the strategies ... -
Spiritual Well-Being And Religious Commitment To Customer Satisfaction And Loyalty In Vietnam Religious Tourism-The Case Of Ba Den Mountain
(2023)This thesis aims to examine whether there is any effect of Religious Commitment, Spiritual Well-being on the Satisfaction and Loyalty of customers who have traveled and experienced Ba Den Mountain tourism. Besides, the ... -
The Intentions Of Students Toward Sustainable Entrepreneurship In Ho Chi Minh City
(2023)In the context of the world economy continuing to be unstable, global warming and social inequality are becoming increasingly urgent problems, sustainable entrepreneurs are now in higher demand than ever. Although ... -
The Impact Of Source Credibility And Risk Reduction On Vietnamese Customer's Information Adoption-A Case Of Technology Review Channels On Youtube
(2023)Thanks to the rapidly development of social media platforms, customers tend to seeking information about one product or service in the Internet before making any decisions. The purpose of this research is evaluate the ... -
An Exploration Of Factors That Influence Young Consumers' Intention To Buy Eco-Friendly Food And Beverage Packaging In Ho Chi Minh City
(2023)Environmental issues have contemporarily become a primary global concern, especially the problem of plastic packaging pollution. Young customers are increasingly self-aware of the ecological consequences of plastic waste ... -
Moving Towards Sustainable Means Of Transportation: Examining The Factors Leading To Consumer Intention To Adopt Electric Two-Wheelers In Vietnam
(2023)The primary mode of transportation in Vietnam is gasoline-powered motorcycles, which is appropriate for the socioeconomic environment, the available transportation infrastructure, and consumption habits. This explains ... -
The Influence Of Factors On Dental Tourists' Satisfaction In Hoi An City, Vietnam
(2023)Today, medical tourism is an emerging industry that attracts many countries around the globe to invest in. It refers to traveling in which people go on vacations (often to an unusual environment) that involve experiencing ... -
Impact Of Discount And Free Shipping Mediated By Positive Emotion Towards Impulsive Buying Behavior Of Vietnamese Consumers On Food Delivery Apps
(2023)Food delivery platforms in Vietnam witness an upward trend in 2023, raising many intriguing questions relating to the modern industry. This paper serves as a means to provide understanding of the impact of discount, free ... -
Factors Influencing Consumer Loyalty To Retailers: The Case Of Retailer Store Chain In Ho Chi Minh City
(2023)People's purchasing behaviors have changed over time as a result of technological advances and improved living situations. This includes the expansion of convenience stores in cities, where consumers may quickly buy ... -
Factors Affecting Behavioral Intention To Purchase Counterfeits: A Quantitative Study In Vietnam
(2023)Purpose - This study investigates what factors affect behavioral intention to purchase counterfeits products and how much they affect. Literature review - We review literature review about Value Consciousness, Perceived ... -
Factors Affecting The Intention To Purchase Fast Fashion Through The Mobile Application Of The Millennial
(2023)Short product life cycles, high volatility, low costs and impulsive consumer buying patterns characterize the fast fashion business. It is also the buying habits and goals of today's Millennials, the group that consumes ...