International University Library Repository: Recent submissions
Now showing items 1301-1320 of 5981
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Factors Shaping Attitudes Toward Tiktok Buffet Restaurant Reviews And Their Impact On Visiting Intentions
(2023)According to a Kepios study conducted in 2022, review videos are one of the categories of content videos that gain the most views on digital platforms in Vietnam (35.8% of those polled). Moreover, TikTok has now been ... -
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)Social commerce is booming and drawing many attention of social media users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors can leverage this to thrive. The main purpose of this study is to ... -
Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
(2023)The emergence of digital era and e-commerce platforms site, there exist many promotion strategies to attract and drive customers’ purchase. One of the most notably promotion strategy applied on all e-commerce platforms ... -
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)This research was carried out to evaluate the variables that young people in Ho Chi Minh City consider important when determining whether or not they would continue to use MoMo e-wallets. This was done because of the ... -
The Impact Of Leadership On Employees Performance In International Business: Mediating Employees' Well-Being
(2023)Leadership and employees performance are always hot topics for business researchers while employee’s well-being has risen as a controversial issue. The main aim of this study is to focus on how employee’s well-being play ... -
How Individual Factors Influence Employee Voice Behavior In Ho Chi Minh City
(2023)The purpose of this study is to identify the predictors of employee voice in Ho Chi Minh City. Utilising a practical and snowball sampling technique, a valid sample of 257 respondents, regardless of their age or occupations, ... -
Export Motivation Under Employee’s View: In The Case Of Ho Chi Minh City
(2023)Currently, the world economies are facing difficulties caused by the post-covid-19 epidemic, in particularly, the world economic recession has had a great impact on many economies including both developed and underdeveloped, ... -
The Impact Of The Country-Of-Origin Effect On Consumer Purchase Intention : The Case Of Japanese Houseware Products In The Market Of HCM City, Vietnam
(2023)Global trading, or international business, has always been one of the most influential business activities in the world. In order to do international marketing effectively, one must pay special attention to the ... -
The Effect Of Customer Relationship Management Capabilities On Firm Competitive Advantage And Market Performance
(2023)The firm's capability of managing customer relationship has been playing a pivotal role in today's business operations. This study investigates the effects of CRM capabilities (customer interaction management capability, ... -
Investigation Of Physical Textural And Sensory Properties Of Heat-Moisture Treated Unpolished Red Rice With Variable Cooking Time And Temperature
(2020-04)Heat-moisture treatment (HMT) is known as a physical modification which changes the physicochemical properties of starch and has positive effect on enhancing the amount of resistant starch, thus, reducing both the released ... -
Investigation Of Physical Textural And Sensory Properties Of Heat-Moisture Treated Unpolished Red Rice In Acetic Acid Solution With Different Temperature And Cooking Times
(2020-02)The aim of this project was to investigate the effect of different cooking temperatures (80, 100 °C) and different times (30, 40, 50, 60 and 70 min) on physicochemical characteristics, texture and sensory quality of heat- ... -
Biofilm Pyocyanin And Siderophore Production Of Commensal Pseudomonas Aeruginosa Isolates
(2020-02)Pseudomonas aeruginosa (P. aeruginosa) has been one of the most concerned pathogens recently due to its high multidrug resistance rate. This bacterium can colonize humans and be a part of human normal flora, but it can ... -
Effects Of Co-Solvent Addition On The Subcritical Fluid Extraction Of Oleoresins From Curcuma Aromatica
(2020-04)In this study, subcritical (CO2 + Ethanol) fluid extraction of Curcuma aromatica (C. aromatica) rhizomes was carried out at 45 oC, 300 bar to study the influence of different concentrations of ethanol used as a co-solvent ... -
Changes In Anti-Nutritional Factors, Bioactive And Rheological Properties Of Milk Made From Germinated Green Kernel Black Gram (Vigna Cylindrica (L.) Skeels)
(2020-03)The main purpose of research was to determine the influences of germination time (0, 12, 24, 36 and 48 h) on the bioactive compounds, anti-nutrient factors like tannin and phytates and viscosity properties of raw and ... -
The Influence Of Basil (Ocimum Gratishhimum L.) Seed Gum As A Stabilizer On The Viscosity, Physical And Sensory Properties Of Vanilla Ice Cream
(2020-03)This study was conducted to investigate the influence of basil seed gum (BSG) as a potential stabilizer on the viscosity, physical, and even sensorial properties of vanilla ice cream. The functionality of BSG was also ... -
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
(2023)This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase intention of Lifebuoy’s products with interactive advertising as its driven cause. This exploration focuses on the influence of Facebooks ... -
Study On Bioactivities Of Lipids Extracted From Selected Species Of Slime Molds
(2020-03)Lipids, specifically fatty acids and monoglycerides, have emerged as new and potential objects due to their pharmaceutical properties. Slime molds are a group of fungus – like protozoans. One of their trophic stages is ... -
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
(2023)Vietnam's digital wallet market is nearing the apex of the development phase and will soon enter the saturation phase. Digital wallet companies continue to incur annual losses due primarily to the failure of marketing ... -
Iptp1b-3l: Virtual Screening For Ptp1b Inhibitors And Evaluation Of Their Their Therapeutic Efficacy Using Ensemble Learning Models
(2020-03)Drug discovery brings challenges and opportunities for research in health science, particularly, finding the medicine for treating diabetes. In recent years, with the strong development of technology, machine learning ... -
The Relationship Between Influencer’s Characteristics, Future Orientation, Regulatory Focus And Healthy Lifestyle
(2023)This study aims to examine the role of future-oriented and regulatory focus in predicting healthy lifestyle behaviors in the fitness industry in Vietnam, with a specific focus on the moderating role of influencer marketing. ...